We are excited to announce a change in corporate identity as we
promote a new company logo for CSB Promo!
Last fall, we began engaging with a few
of our graphic designers to provide ideas and options for a fresh new logo
look. After much collaboration and
review of several designs, we selected this custom image designed by Aimée
Abel, an accomplished artist and recent graduate of Appalachian State
University.
CSB Promo’s Pantone pallet
For a number of years, we used our original company name, Charlotte’s Social Butterfly, LLC. As we directed our focus on promotional product sales, we established the dba CSB Promo for easier industry recognition. Aimée’s design
incorporates the initials CSB into the wings of a butterfly! The butterfly symbol has been part of our brand identity from the start as it symbolizes hope and new life. We feel this image also represents our goal of bringing new
ideas to our clients whether project or corporately focused. Our logo colors have also been
refreshed. Purple has been a core brand color from the start but we've added brighter hues of green
and blue with orange as an accent option.
In conjunction with our new logo launch,
we are expanding our social media marketing. We plan to communicate with you on
a more regular basis through email, our new blog www.brandnewsandviews.blogspot.com, and other social media platforms.
As part of this social media goal, we are happy to introduce our custom marketing mascots, Joe, Buzz, and Belle shown here.
These mascots represent three lifestyle aspects that have become the center of customized living today. They will be the face of much of our social media and e-communication efforts moving forward.
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