Tuesday, February 24, 2015

A New Logo for CSB Promo

We are excited to announce a change in corporate identity as we promote a new company logo for CSB Promo!

Last fall, we began engaging with a few of our graphic designers to provide ideas and options for a fresh new logo look.  After much collaboration and review of several designs, we selected this custom image designed by Aimée Abel, an accomplished artist and recent graduate of Appalachian State University. 

CSB Promos Pantone pallet

 


For a number of years, we used our original company name, Charlottes Social Butterfly, LLC.  As we directed our focus on promotional product sales, we established the dba CSB Promo for easier industry recognition.  Aimées design incorporates the initials CSB into the wings of a butterfly! The butterfly symbol has been part of our brand identity from the start as it symbolizes hope and new life. We feel this image also represents our goal of bringing new ideas to our clients whether project or corporately focused.  Our logo colors have also been refreshed. Purple has been a core brand color from the start but we've added brighter hues of green and blue with orange as an accent option.

In conjunction with our new logo launch, we are expanding our social media marketing. We plan to communicate with you on a more regular basis through email, our new blog  www.brandnewsandviews.blogspot.com, and other social media platforms.

As part of this social media goal, we are happy to introduce our custom marketing mascots, Joe, Buzz, and Belle shown here.



These mascots represent three lifestyle aspects that have become the center of customized living today. They will be the face of much of our social media and e-communication efforts moving forward. 

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